Designing visual identities and logos is one of the most complicated tasks for any designer. All the work necessary is usually to come up with something very simple and easy to understand. The main goal is to simplify the form and reduce to the most iconic elements. Avril Complementos is a great example. By mixing an icon of a rose with the letter A they achieve a stunning result as you can see below.
Avril Complementos was designed by Jesso García, a designer and illustrator from Cordoba, Spain. For more information visit
I’m Jesso Garcia, a versatile graphic designer and illustrator from outer space. When not drawing or designing I comb my long beard.