We Love Brisbane – Website Design » Design The World

Following our series of visual identity constructions, today we bring to you the work done by Mike Collinge for Bosphorus, a Business consulting company based in the United Kingdom.

The name Bosphorus was inspired by the Bosphorus Strait, a stretch of water that runs through Istanbul. Translated it means an Ox fording a river. From this a simple, yet charming Ox character was created to personify the brand.

A reduced color palette featuring just two colors, turquoise and charcoal, gives the brand strong recognition. A series of icons and a three dimensional version of the Ox were created to give the brand a distinctive online presence.

Sketches

Construction

Final

Tags:

inspiration

branding

visual identity

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Even though the hot trend now in web design seems to be big and bold images, the use of illustrations is not dead. Illustrations are certainly a good way to give a design personality. From illustrated icons and small details, to hand drawn backgrounds, you can choose your own approach on how to incorporate this in your designs. But as usual, if you need inspiration, we’ve got you covered. Here is a collection of sites that do an excellent job of utilizing illustrations.