We Love Brisbane – Website Design

We keep going through our weekly journey checking out great logos! We’re thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with camels and dromedaries and today we’re featuring logos with crabs!

Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you’d like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! 😉

In this case study, Russian designer Roman Korolev shares the steps it took him to design this awesome logo for Sletat, a travel search engine website. Check it out and enjoy!

For more from Roman Korolev visit behance.net/kaer.

One day Vladimir from the company Sletat.ru contacted me and asked me to design a logo for their travel search engine. Everyone can find a suitable travel tour on Sletat.ru. Sletat is ‘to fly’ in English.

The logo design task supposed using associations with figures 1 and 0, but I thought it wasn’t suitable for a traveling company, it would rather do for a soft company.

Here are some first ideas for the logo:

• a magnifying glass as a metaphor of search,
• stylized S,
• a jet flying around the Earth.

Instead of 1 and 0, I suggested using the @ symbol which is also indicating the IT sphere.
It was decided to realize this idea.

But then I decided that the realization of the idea came out to be too plain.

On the second try. I drew some sketches once again.

I designed a type.

I select the corporate color palette.

The approved logo.