We Love Brisbane – Website Design

This December Abduzeedo celebrates its 7th anniversary. In the end of 2006, after the robbery of our design studio, I decided to start a simple blog to share inspiration, experiments and to try to be more active in the community. Today, after 7 years, we have met so many amazing people but most importantly, we have learned so much together with everyone that visits the site. To celebrate the anniversary I created an image to illustrate our journey, a simple idea acknowledging how time flies. We must take action right now because the little we do can, in a gentle way, shake the world.

So in this tutorial I will show you the creative process behind the poster. It’s a simply walkthrough using Photoshop.

Step 1

Create a new document and import a photo of clouds or something almost abstract. The photo I am using is courtesy of Shutterstock and it’s titled “a photo of sunset above clouds from airplane window” by menz11stock.

Step 2

With the Rectangle Tool U create a square and then with the Direct Select Tool A, select the shape. With the Pen Tool P, delete one of the points to create a triangle. Use the image below for reference.

Step 3

Go to Layer>Layer Style>Gradient Overlay. Use Black and White for the color, Linear Dodge for the Blend Mode and 99º for the Angle.

Step 4

Change the Opacity to 20%.

Step 5

Create another triangle like the previous steps using pretty much the same Layer Styles.

Step 6

Invert the gradient of the layer style and use Overlay for the Blend Mode. Also use 50% for the Opacity of this layer.

Step 7

Add the third triangle and make sure they are equally spaced. The first triangle in the left will be light, the center will be light and the one in the right will be dark.

Step 8

Create a vignette effect using a layer with a simple layer filled with black and a cirlce brush paint in white using the Brush Tool B. Change the Blend Mode to Multiply.

Step 9

Create a simple highlight behind the triangle on the right. To do that you just need to create a new layer and use the triangle to create a mask. Then just paint with the Brush Tool B and white color. Repeat the same thing to create a darker area behind the first triangle (the one on the left).

Step 10

Add the text you want. In my case I used a quote by Mahatma Gandhi. I also align the Abduzeedo symbol with the the junction of intersection of the triangles.

Conclusion

The end result is simple an quite beautiful especially with such a straightforward process that it required. The idea behind this image was to illustrate the sense of how time flies, it seems that it was yesterday that we started Abduzeedo and this month we celebrate 7 years sharing inspiration. I hope you enjoy this little tutorial and thanks for visiting the blog.

The book suggestions of this week is about entrepreneurship by one of our favorite authors and speakers, Gary Vaynerchuk. The book title is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and Gary shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers, marketers, and small business owners outline their social media strategies, they plan for the “right hook”—their next campaign that will produce profits. Even companies committed to “jabbing”—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers’ resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don’t.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers’ right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It’s not just about developing high-quality content; it’s also about developing high-quality content that’s perfectly adapted to specific social media platforms and mobile devices. It’s about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

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