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For our last web design inspiration list of 2012 we decided to gather examples of beautiful illustrated elements in web design. We believe that illustrated elements can give a nice touch and personality to a design. From subtle illustrated details to complete colorful sketched pages, the key is finding the right amount to use for each project. So today we have several different approaches on how to incorporate illustrated elements in a website. Enjoy!

Holify

Bam Strategy

Smootiz

People Rise

Siminki

Edboard

Protect the Football

Rooftop Cinema

Lowdi

Adopt a Yeti

Energy Trust of Oregon

The Production Kitchen

Vale in your life

Himanshu & Saumya

Buffalo

New Company Name

Stuff and Nonsense

NATL

Lorenzo Verzini

Siyelo

Thinknologies

An apple with a bite out of it is instantly recognizable — but delivering a logo with such iconic potential is more complicated than simply going from A to B. In fact, the road to a killer logo is often times a windy path.

Take a look at this great infographic outline of the logo process, courtesy of Guru Corporation. At the outset, the job is investigative; with detective hats on, the creative team researches, asks questions, analyzes the target audience, scrutinizes competitors, and brainstorms. The process then moves from factual to conceptual, with creative inspiration coming from any number of sources until it finds its way to paper. Enter the design elements—think color, font, and scale—and boom: a fleshed-out finished product awaits client approval (or revisions).

It’s far from easy, and may involve a few all-nighters. But hey — Rome wasn’t built in a day… and neither is a world-class brand.

 

 

What’s your logo design process? How does it differ from other design processes? Let us know in the comments.

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