It seems like there’s been a flurry of logo redesigns lately and Google is the latest to throw its hat into the ring.
The new logo, currently only in Chrome on Android, has had its bevels and drop shadow removed to embrace the flat look.
It’s no secret that I personally don’t consider flat design a trend, so much as a rejection of the earlier trend for drop shadows, glass buttons and gradients. In that sense, it’s no wonder companies like Google are embracing a simpler, and perhaps more honest approach to design problems.
The Verge claims that ‘a person familiar with Google’s branding’ has assured them that this logo will only be used where a bevel doesn’t display well. Whilst it’s certainly true that the new logo has yet to make its way onto the Google homepage, I would venture to suggest that a bevel doesn’t display well anywhere.
Will this change for Google herald a whole new era of dominance? No, but it’s the kind of small incremental update that means a brand doesn’t wake up one morning with a logo that looks 20 years out of date. As my grandmother would say, “a stitch in time saves nine”.
Should Google embrace flat design by removing the bevel from its logo? Should brands be consistent with their use of logos? Let us know your thoughts in the comments.
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