I hesitate putting this information out there as I’m not sure what its relevance is. I merely note it as interesting, especially in light of gender inequality in our field.

In number crunching the people who have purchased a SMACSS e-book or site membership, I’ve noticed that the numbers are heavily skewed in one direction: 94.5% of the purchases are by men. That means only 5.5% of purchases were by women.

I wonder if there is anything in the way that I’ve presented the information that has turned women off from buying the book. Since I market the book under my personal ‘brand’, especially via Twitter, I wonder if my particular following is also heavily skewed towards men (I suspect it is). Could I be presenting myself and the book in a better way?