We all know intuitively what makes a website look bad: overused bevel effects, corny clip art, overcrowded layouts. These annoyances are easily corrected by developing with design fundamentals in mind—the same principles used by professional designers and artists alike. Great … Continue reading →

Designing visual identities and logos is all about simplifying the form until you get the basic shapes that represent the form. There are several ways to do that, and it’s pretty common to try to create basic geometries to simplify … Continue reading →