Human vs nature. A primeval desire to prove oneself, challenge the nature, to win and go down in history future generations. The idea behind the visual look of the spot was to show the struggle every Sportsman must face during … Continue reading →

As website designer, I’ve always been fascinated by design (of any kind) that “works” and why. Of late, I’ve become particularly appreciative of the power of photography to anchor a visually appealing design that tells the right story, triggers the desired emotions, engages … Continue reading →