Monthly Archives: May 2013

Innosoft Visual Identity Case Study

One of the most important things I learned back in my college times during my industrial design course was to love the process. If you love the process you will be more motivated and willing to iterate, to go back … Continue reading

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Design = emotions + usability

While fine art is a subjective field, graphic design is more formulaic in its fundamentals. An effective design should make people feel a certain way and take a certain action. In this article I’d like to share Gravity Switch’s web … Continue reading

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