There’s an expression in advertising that goes “I know that 80% of my advertising isn’t working. I just don’t know which 80%”. The same logic applies to all forms of design, including web design. If only we knew which part of … Continue reading →

This week I finished reading Malcolm Gladwell’s The Tipping Point for the second time, and certainly not my last. It’s a great book with super useful and engaging insights about how little things can have a huge impact. One of … Continue reading →