An apple with a bite out of it is instantly recognizable — but delivering a logo with such iconic potential is more complicated than simply going from A to B. In fact, the road to a killer logo is often … Continue reading →

Eric Waetzig is a designer from Venice Beach specialized in typography and custom lettering. Eric spent the past few years building and developing a new streetwear brand called Rukru. The simple message behind the brand is “Respect the Trade”. Respect … Continue reading →